For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of how to make an announcement on Instagram. Sure, you could issue a press release, but to learn how The Office’s B.J. Novak, The Calgary Zoo and Oscar de la Renta successfully generated awareness and news coverage through creative exclusives on Instagram, please click here to read the post.
To see more of my past Social Image of the Week columns on Convince&Convert, click here.