As a writer, one of the random delights of living in London is reading the various signs, packages and other labels. From descriptors, to cheeky one-liners, I’ve come to the conclusion that British copywriters have more fun. Here’s why.
While Valentine’s Day has come and gone, I am so excited to share with you the most surprising gift I received on that day: a copy of MY FIRST BOOK! Yes, that’s right dear readers of The SavvyBostonian – I co-wrote a book! The book is called The Power of Visual Storytelling and discusses how to strategically use visuals, videos, and social media to market your brand.
The book is published by McGraw-Hill and I was fortunate to co-write it with one of the most intelligent, dynamic people I know: Ekaterina Walter. We were inspired to write the book after an article Ekaterina wrote on the subject went viral – and for good reason.
Pause for a moment and think about just how drastically the social media landscape has changed over the past few years in favor of visuals. When I first signed up for Facebook, the only image I could use was my profile photo and now my Newsfeed is a mobile-friendly stream of photos, videos, infographics, and more. Sites like Instagram and Vine have disrupted the industry by encouraging users to communicate with visuals and videos. Pinterest has changed the way we organize content and search for visual inspiration.
The book is meant to inspire new levels of creativity within organizations of all sizes – small, medium, large. We wanted to write the book to offer marketers tools and tips on how to work smarter and embrace the best practices of visual storytelling. We’ve included a powerful toolkit, full-color visuals, case studies and a step-by-step roadmap on how to curate visuals into a story. Whether you’re starting a business on your own, trying to build a brand for yourself online, or want to take your company’s social media to the next level, we’ve included a broad spectrum of examples across B2B and B2C companies.
I’m so excited that the book is here and now available on Amazon. We’re officially launching it in March 2014, but it’s shipping now. Oh, and if you do purchase a copy on Amazon, please make sure to leave us a review there and let us know what you thought of the book. We would love to hear your feedback!
There’s nothing like immersing yourself in a good book. Not sure if this happens to anyone else, but I know a book is really good when it takes over my life. I become less interested in watching TV, or catching up on email – all I want to do is find out how the book ends. This is exactly what happened to me with The Rules of Civility by Amor Towles.
Set in New York City in 1938, The Rules of Civility follows the story of heroine Katy, plus her two best friends Eve and Tinker. Katy and Eve are up-and-comers struggling to find their place in the world while stretching every dollar they have. Katy is smart, ambitious, independent and very much a woman who cleverly challenges the role she’s required to play in society. Eve, on the other hand, is beautiful, daring and adventurous – the perfect sidekick. Tinker is a wealthy banker who they serendipitously meet and helps to usher them into Manhattan society.
My hunch is that those who enjoy The Great Gatsby will like this book. There’s the nostalgia of re-living the glamour and enchantment of upper class society in the late 1930s into the 1940s and beyond in New York City. The book also has a powerful, likeable heroine, romance, intrigue and a few plot twists. It’s heartbreaking at times, but also very real.
For more information on the Rules of Civility by Amor Towles, click here (affiliate link).
Each week I’m reading, absorbing, learning and sharing. Two articles I shared recently on Twitter which focus on being the best version of yourself generated a big response. One article, from Fast Company, delves into what successful people do during their first hour at work. The second, from Inc., speaks to the art of the introduction and provides practical tips you can apply to the real world. Interested? Read more!
It’s well-documented on this blog that I read…obsessively. From news sites, to books, magazines, a vast array of blogs, social media, public relations and marketing e-newsletters, my inbox is always jam-packed. And, it’s all my fault. But, before you call the producers of hoarders (the e-mail inbox edition), let me share a few unique articles that you may have missed over the past two months. From an interview with the founder of the BabyCakes bakery, to tips on how you can take a month off from work, and qualities essential in a community manager, I hope you will find these articles just as interesting an inspiring as I did.