RSS

Archive for the ‘SOCIAL MEDIA’ Category

March 20th, 2014 - 7:13 pm § in SOCIAL MEDIA

Social Media: A PSA From The Dublin Airport

For my weekly Social Image of the Week column on Convince&Convert, I’m covering the Dublin Airport’s PSA campaign to ensure the country’s beloved holiday was being referred to correctly. For more information on how this campaign reached more than one million people on Facebook alon[...]

February 27th, 2014 - 9:27 pm § in SOCIAL MEDIA

Social Media: Glad’s #TrashCrashers Campaign

For my weekly Social Image of the Week column on Convince&Convert, I’m covering Glad’s #TrashCrashers campaign, which leverages visual storytelling, influencer partnerships and events in an effort to make people view cleaning up in a fun new way. For more information, plus tips on wa[...]

February 20th, 2014 - 7:00 am § in SOCIAL MEDIA

Social Media: Coca-Cola’s #CokeGames Video Contest

For my weekly Social Image of the Week column on Convince&Convert, I’m covering the clever #CokeGames video contest Coca-Cola is hosting inspired by everyday moments of Olympic greatness that can be captured at home – all starring a Coke, of course. For more information on the video [...]

February 13th, 2014 - 8:32 pm § in SOCIAL MEDIA

Social Media: Three Companies Scoring Social Media Gold in Sochi

For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of companies scoring social media gold in Sochi. From Molson’s beer fridge that can be unlocked with a Canadian passport, to Airbnb’s #SochiProblems real-time marketing win and Americ[...]

February 6th, 2014 - 9:50 pm § in SOCIAL MEDIA

Social Media: How To Make An Exclusive Announcement on Instagram

For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of how to make an announcement on Instagram. Sure, you could issue a press release, but to learn how The Office’s B.J. Novak, The Calgary Zoo and Oscar de la Renta successfully generated aw[...]