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Posts Tagged ‘Social Media’

February 20th, 2014 - 7:00 am § in SOCIAL MEDIA

Social Media: Coca-Cola’s #CokeGames Video Contest

For my weekly Social Image of the Week column on Convince&Convert, I’m covering the clever #CokeGames video contest Coca-Cola is hosting inspired by everyday moments of Olympic greatness that can be captured at home – all starring a Coke, of course. For more information on the video [...]

February 13th, 2014 - 8:32 pm § in SOCIAL MEDIA

Social Media: Three Companies Scoring Social Media Gold in Sochi

For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of companies scoring social media gold in Sochi. From Molson’s beer fridge that can be unlocked with a Canadian passport, to Airbnb’s #SochiProblems real-time marketing win and Americ[...]

February 6th, 2014 - 9:50 pm § in SOCIAL MEDIA

Social Media: How To Make An Exclusive Announcement on Instagram

For my weekly Social Image of the Week column on Convince&Convert, I’m covering three examples of how to make an announcement on Instagram. Sure, you could issue a press release, but to learn how The Office’s B.J. Novak, The Calgary Zoo and Oscar de la Renta successfully generated aw[...]

January 26th, 2014 - 8:07 pm § in SOCIAL MEDIA

Social Media: The Cutest Instagram Account Ever Just Got Better

Between my job, freelance writing and upcoming book, I’m constantly looking for inspiring examples of visual content to share. In working on a Fourth of July column for Convince&Convert, I discovered what might be my favorite Instagram account yet, @trotterpup. On a platform where images o[...]

January 18th, 2014 - 11:06 am § in BOSTON, SOCIAL MEDIA

Updated: My Bold Talk At Hubspot’s INBOUND 2013

It’s safe to say that I’m no stranger to speaking on the social media conference circuit. However, it’s rare that I’m offered an opportunity to present on something I’m passionate about outside of my day job. So, when my friends at Hubspot offered me the chance to give [...]